Introduction

The Institutional Identity System is the letter of introduction of the OAS, which reflects the central values of the Organization, its years of achievement, and its new direction through its projection of a solid and uniform image.

This system can be defined by its graphic elements which when used appropriately assure
consistency, credibility, professionalism and great impact for reaching the communication objectives of the Organization.

The Institutional Identity System is a central tool in the projection of the Organization. For that reason, the use of all of the Organization’s communication materials have been incorporated into business cards, stationery, books, reports, campaigns, exhibitions, slides, digital presentations, Web pages, etc. These designs are available in different styles, colors, and sizes.

These pages share a variety of models and examples of the adequate use of the OAS’s Institutional Identity System. This includes common documents as well as flyers, folders, PowerPoint presentations, and CD covers, with designs that can be copied or reproduced, according to different projects.

Along with the user’s manual, these pages offer an orientation on the use of this system to create communication materials that project a uniform image of the Organization and supports the objectives that it has as a brand name. It pleases us to share the necessary information needed to produce materials that truly represent the OAS so that the message of the Organization can have a unique, ample, effective, and successful impact anywhere in the world.

José Miguel Insulza
General Secretary
Organization of the American States (OAS)
Washington, D.C.