Branding

/Branding

International Finance Corporation HTML Project

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The International Finance Corporation contacted 1127gd to create the HTML responsive templates of the new design for the website. We had to create a mobile-friendly template with 12 columns that will accommodate the designs provide to us. The designs included the front page with a image that rotates upon load of the page, a topic page, landing article page, a map for the different regions where the bank work, a calendar and many more features included on the site.

Natural Capital – IDB

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Biodiversity and Ecosystem Services Department at the Inter-American Development Bank hired 1127gd to create a website based on a blog they used to share information about Sustainable Economic Growth and Development. They want to convert the blog into a full website, where they have opportunity to showcase different articles in a very organized way, with topics, partners and a way to subscribe to the website. This website is mobile-friendly and fully bilingual (English and Spanish), and the author is the one who administrate the website.

Organization of American States

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We were chosen by the Organization of American States, an organization which serves as a political, social and economic forum for its member states from all over the Americas, and were given the task of redesigning their logo. The creative process for us focused on the Identity Scale, in order to stay true to the professional tone of the organization’s services. We redesigned the logo, in both English and Spanish and detailed new specifications, colors, and typography to be adopted by the organization in its stationery and official documents.

Prada Gallery Stationary

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An artist approached Imaginelo with a project to create an entire brand identity for a new art gallery. The web design showcases and highlights the art by using a grey and black toned-down background where the colors and abstract shapes in the paintings can act as the attention-getting material on an otherwise flat and lifeless computer screen. The focus of the website is the visual, so Imaginelo’s web and logo design was centered on clean, sharp lines and a modern display and arrangement of images so as to not compete with the artist’s creative works.

A.J. Colón

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This project showcases the idea that teamwork between Imaginelo’s creative team and the client is critical in the creative process. The evolution of the logo for this consulting firm focusing on education and business management takes both the client and Imaginelo’s team on a creative journey exploring various designs, from the abstract to the literal, until we landed on the most effective logo. The client’s choice is a logo inspired in the concept of a pencil, likely the most basic of the symbols representative of education. Imaginelo's focus here was on the Identity scale, matching up the character of the client’s business with an effective logo.

Postcards4Realtors

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A marketing services company requires an approach where both its logo and its own work product of marketing materials are highlighted in its branding concept. With postcards at the center of its business, Imaginelo’s approach to this real estate advertising business logo concentrates on the company’s web address displayed in connection with a geometric design of rectangles and squares in various sizes and placements simulating postcards. The website design is image-heavy and focuses on an easy to navigate menu of the client’s sample products for quick access to a variety of the client’s services.

Duzo & Mille Gallery

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This project consists of a talented artist seeking to conceive a brand identity for its gallery, namely, logo conception and business card design. The client’s instructions are an important guide in this creative exercise since its predominantly Latin American art, rooted in striking color, serves as the inspiration for the branding. Imaginelo targets both eye-catching color and bold lines in this project, and follows a restrained approach in order to bring to life a classic and balanced look in the logo. The business card design juxtaposes the conservative logo with the artist’s flamboyant use of color in its works.